Tiger Woods loses the PGA annual $15million bonus award to Rory McIlroy for the first time

Rory McIlroy won the Player Impact Program (PIP) bonus for the first time in 2023, edging out Tiger Woods, who had won the award in 2021 and 2022.

McIlroy received the $15 million top prize, while Woods received $12 million for finishing second.

The PIP bonus is awarded to the 20 PGA Tour players who generate the most engagement across media, social media, and Google search.

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McIlroy's victory is a testament to his popularity and marketability, as he is one of the most recognizable athletes in the world.

Woods remains a popular figure, but McIlroy's recent success on the course and his engagement with fans helped him to edge out the golf legend this year.

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