Travis Kelce, a tight end for the Kansas City Chiefs, released a Christmas song titled 'Shawty, It's Christmas' in collaboration with 3OH!3.
The song gained popularity on TikTok and other social media platforms, with fans creating dance videos and sharing the song with their friends.
Kelce expressed his gratitude towards Taylor Swift and her fans, known as Swifties, for their support and promotion of the song.
In a tweet, Kelce thanked Swift and her fans for helping the song reach number one on the iTunes holiday chart.
Kelce also shared a video on Instagram, thanking Swift and her fans for their support and wishing them a Merry Christmas.
The collaboration between Kelce, 3OH!3, and Swifties showcases the power of social media and the impact it can have on promoting music.